About HFO

A client-centered team dedicated to innovation and results.

HFO specializes exclusively in multifamily property brokerage acquisitions, dispositions, and advisory services throughout Oregon and Washington. Because of this focus, we know the market better than anyone.

We also employ a unique team approach to serving our clients. On a weekly basis, instead of one broker juggling all of the tasks, our entire office meets to identify roles and discuss the best strategy for each client on how to help them achieve their investment property goals. Whether it is to position the asset for a sale, identify and uncover purchase opportunities, comparing a potential sale vs. refinance, or how to maximize value through holding and improving operations - every solution is exhausted for each client. HFO represents more buyers & sellers in all multifamily transactions over 10 units in Oregon & SW Washington than any other commercial broker.

Every member of the HFO team is an expert in his or her field and is readily available to provide experienced, professional assistance with your investment transaction. The success of HFO's clients comes from individual and firm-wide specialization and every team member's commitment to ongoing learning. Weekly, multiple workshops are held covering: sales/brokerage skills trainings, negotiation strategies, product-specific topics, compliance and legal updates, capital market and underwriting trends, and professional/personal development for all personnel. 

Features & Benefits:

  • National reach to the highest amount of pre-qualified buyers: ensures the most probable chance of a hassle free and timely close at the highest price for the property
  • Consistently more multifamily listings than any other commercial estate firm in the northwest: provides reassurance of available investments to trade into and more readily available information on the current state of the market
  • All licensed brokers work together, focusing exclusively on apartment transactions: this enables HFO to leverage expertise among all its brokers so the most informative decision can be made
  • HFO is consistently named a CoStar Power Broker as among the region's top 10 brokerage firms
  • HFO offers an information and research resource, through our blog, research library, and HFO-TV
  • Our marketing includes:
    • Direct mail to thousands of regional investors, investment groups, and decision-makers.
    • Listing on our website with exposure to thousands of unique visitors each month.
    • Custom websites for properties where appropriate.
  • Investors in our network receive
    • Complimentary invitations to HFO's popular Investor Roundtables featuring local and national industry experts covering hot topics and current trends 
    • Exclusive first look at new listings
    • Subscription to newsletters and bi-monthly e-updates with trend data
    • Investment portfolio analysis and strategy 
    • Sub-market rent surveys (not available to the general public)
    • Broker opinion of value (BOV) and advisory service 

Featured Article
The Central Eastside's Skyscraper
March 26, 2015
by Lee Fehrenbacher, HFO Broker

HFO Investment Real Estate LLC
2424 SE 11th Ave
Portland, Oregon 97214
Phone: 503.241.5541
Fax: 503.241.5548

Russellville Commons - $31,625,000
Read Full Case Study

In the representation on my real estate transactions, Greg Frick and HFO were thorough, forward thinking and understood well the complexities of two unusual deals. They delivered value both in terms of the real estate purchased and the advice given. I would give HFO my highest recommendation.

Steve Sargent, Portland, OR